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Midlife, Marketing, Parenting and More: A Man’s Point of View with Julian Harcourt (pt. 2)

We’re back with Julian Harcourt, a marketing consultant whose sweet spot is marketing for the midlife and beyond demographic and the first male guest on Midlife-A-Go-Go the podcast. We’re continuing our chat and delving further into marketing to the 50+ set, why marketers get it wrong when it comes to us, ageism, men not talking about getting older, and more.

If you haven’t yet listened to part 1, now’s your chance!


On The Show . . .

On this episode, Julian and I chat about:

  • Aging and the midlife male
  • Stereotypes of the older male
  • Men understanding and adapting to a woman’s menopause journey
  • The anti anti-aging and the negative feelings towards aging
  • Parenting as an older adult
  • and more…

Where to Find Julian Harcourt:
Website: Grey Afro  |  Instagram: @greyafro  | Twitter: @Greyafro  |  LinkedIn: Julian Harcourt 

“Midlife-A-Go-Go the podcast!” is hosted by Valerie Albarda

Let’s Get Social!
» Follow Midlife-A-Go-Go:  Twitter @midlifeagogo  |  Instagram @midlifeagogo|  Facebook @midlifeagogo
» Feedback: Email me at valerie@midlifeagogo.com

Music Credits:
“My Street” by Lee Rosevere Attribution-NonCommercial 3.0 International (http://creativecommons.org/licenses/by-nc/3.0/)

 

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What’s Inside

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